It looks like Instagram's New Twitter Rival 'text-based app' will allow you to create Twitter-like posts on a timeline.
We finally have an idea of what Instagram's rumored text-based Twitter competitor might look and feel like, according to Lia Haberman's news that she shared a seemingly leaked marketing slide and details about the app in her ICYMI Substack newsletter.
According to Haberman, the slide doesn't give the app a separate name – instead it simply says "Instagram's new text-based app for conversations" – but it's apparently codenamed P92, or alternatively Barcelona. Users will be able to login with their Instagram username and password and your followers, username, bio and verification will be imported from the main app.
You will see a feed in the app and you can make text posts up to 500 characters long with attached links, photos and videos.
According to the two screenshots included in the leaked marketing slide, it looks like you have the app Instagram and Twitter mixed up. The slide states that Meta will have some good moderation controls from the get-go and will be “packed with settings to control who can reply to you and mention your account.” It looks like all the accounts you blocked on Instagram will be moved to Meta.
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Perhaps most importantly, the new Instagram text app will also have an element of decentralization. “Soon our app will be compatible with some other apps like Mastodon,” says Instagram's slide. “Users in these other apps will be able to search, follow and interact with your profile and content if you are public or private and approve them as followers.” (Possibly this compatibility will be achieved through ActivityPub, which Meta is researching with other tech companies).
If the app goes widely, it could make Instagram even more popular than it is now. As Twitter continues to deteriorate, many are looking for a new place to post tweet-like updates. While platforms like Mastodon and Bluesky have garnered some attention, a text-based Instagram app would give people who already have followers on the platform a way to keep posting there without having to look for followers elsewhere.
Meta declined to comment. In March, he told Platformer the following about his efforts: “We are investigating an independent decentralized social network for sharing text updates. We believe there is an opportunity for a separate space where creators and public figures can share timely updates on their interests.”
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