Riot Games released a new press site today and updated its logo. This news comes as part of the expanded brand design system that will be implemented across Riot's departments throughout 2022.
Founded in 2006, Riot is updating and expanding its visuals to create a "more cohesive visual system." In a press release, Riot explained how these changes and updates will target the company for "long-term success." In addition, the company will create unique assets, including distinctive typography, that will help the gaming community recognize it more easily.
“While making the wordmark a little bit more modern, we wanted to preserve the original spirit of the punch and make it clear that Riot GAMES remains at our core,” Riot said.
In addition, Riot is launching its new media website, which will serve as the main resource for the press. Featuring pages for each of the Riot and Riot Forge games, the new platform will feature everything there is to know about the company, including assets, executive bios, and information pages for each game. You will need to create an account and sign in to access all available content, then everyone will be alerted when new updates are made to the website.
It's unclear how the community will react to these changes, but Riot said the updates didn't change its mission and purpose of being the most player-focused gaming company worldwide.
