Chrome Search Bar Is Changing. Google is changing Chrome's search bar to make web browsing easier.
Chrome can now fix your typos, search your bookmarks, and generally help you get to your destination without doing a lot of Google searching. You may think that “Did you mean:” comes into the search bar.
Google is making a few changes to the way the search and address bar, known as the omnibox, works in the Chrome browser. The changes are pretty minor individually, but they all have one important and somewhat unexpected trend: Google is making it easier for you to browse the web without having to do a lot of Google searches.
These are generally good and useful web navigation features, but they all mean you'll do fewer Google searches
If you're using Chrome on desktop or mobile, the browser will now attempt to correct your URL typos so that when you type thgmerstation.com or xbax.com, you'll get autocomplete suggestions based on the correct site, not what's behind those misspelled domain names. Omnibox's autocomplete feature will now be smarter overall, predicting the site you're looking for based on keywords rather than guessing the URL you type. (In Google's example, you can type “flights” and Chrome may guess that you want to go to Google Flights, whereas previously it only suggested search queries containing that word. But this feature will also work on non-Google sites). Chrome can now search for sites and files related to what you type in your bookmarks.
All of these features are based on your own browsing history and bookmarks, meaning Chrome becomes a little more personalized. But the latest change is web-wide and quite unusual for Google: when you start typing the name of a popular website, the omnibox will show that site's URL in the list of suggestions, and you can select it to go directly to that site. (You may have already seen this: it's been rolling out for a few weeks and should be live for everyone now).
These are generally good and useful web navigation features, but they all mean you'll do fewer Google searches. One of the basics of search is what is known as navigational search: for example, a large percentage of the internet reaches Facebook by searching for “Facebook” on Google and clicking on the top result. Spelling errors also cause more search queries than you think. In the past, the Chrome team has stayed away from features like these because they could reduce the number of Google searches people do each day.
But now, a few things have changed that could make Google more amenable to this type of feature. First, it is embroiled in a landmark antitrust lawsuit that claims Google has a search monopoly and abuses its power to the detriment of consumers. Second, as Google embraces AI through Search Generative Experience, which CEO Sundar Pichai has unequivocally said is the future of search, every query has literally become more expensive for Google because it has to query large language models to get answers. Many of these navigation searches don't have ads anyway, so Google might actually be happy to take people off the search results page for a change. Ultimately, maintaining Chrome's dominance – keeping Google as most people's main search engine – is probably worth sacrificing a few minor features.
Along with all these changes, Google says it has changed the omnibox's visual layout to make it easier to read and load faster. It looks like Google, at least in Chrome, is de-emphasizing the search results page a bit and upgrading the address bar and suggestions drop-down menu for faster web browsing. (One possible consequence of this is that we get sponsored autocompletes, but that's something we'll worry about another day). In many ways, the meaning of searching online is changing. Even Google has to move fast to keep up.
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