London-based esports organization Fnatic has announced that it has entered into a five-year partnership worth more than $10 million with Crypto.com, a cryptocurrency exchange platform with more than 15 million users worldwide.
The partnership states that both Fnatic and Crypto.com offer fan rewards and “experiences that can't be bought with money” for Crypto.com users who purchase the organization's products, including new digital products such as special Fnatic NFTs, financial literacy and crypto education opportunities. will see.
As part of the deal, the Crypto.com brand will be featured on the collarbone of Fnatic's team jerseys. The cryptocurrency exchange platform will work with Fnatic on a variety of other activations, including branded in-game experiences and physical events.
“This partnership demonstrates that global leaders in esports and cryptocurrency have joined forces for a groundbreaking, long-term partnership,” said Sam Mathews, CEO of Fnatic. “Fnatic has one of the most connected, engaged and supportive fanbases in the world, and this important deal with Crypto.com allows us to further meet their daily needs. As cryptocurrency becomes the mainstream payment method, there's never been a better time to help our fans make smarter, healthier and future-proof cryptocurrency decisions.”
Various global esports organizations such as TSM, Astralis, Natus Vincere, and Virtus Pro have partnered with cryptocurrency exchange platforms over the past few months.
Fnatic was founded in 2004 and is one of the most traditional organizations in esports, featuring League of Legends' LEC, CS:GO and VALORANT teams, among other games. Crypto.com is also popular in the cryptocurrency world. Available in more than 30 countries worldwide.
