Microsoft can buy Netflix for $190 billion With giant brands such as Amazon, Disney, Warner Bros, HBO and Apple entering the online video-on-demand market, competition in the industry has intensified recently.
Netflix, which is the pioneer of video subscription services in the film industry and has a significant market share, has been experiencing tough times for a while. But get well soon, it was said that Microsoft, which bought Activision Blizzard, will take one more step and vote after this step. According to Reuters, Microsoft plans to buy Netflix for $190 billion!
Microsoft's Eye on Netflix
Reuters claimed that Microsoft could buy Netflix for $190 billion, making it the company's largest to date. According to reports, Microsoft CEO Satya Nadella is looking to finalize negotiations to acquire the streaming platform in the first half of 2023.
RELATING TO: Microsoft Says Sony Is Blocking Games From Coming To Xbox
Satya Nadella, the chairman and CEO of Microsoft, said that he has some plans regarding the issue. The agenda is that both parties will benefit from the implementation of this plan. under Nadella; Microsoft, which bought Minecraft, LinkedIn, Nuance, and eventually Activision Blizzard, insists its acquisition of Netflix was strategic, despite the possibility of losing Activision Blizzard due to competition rules.
Although the names of these two companies are often mentioned together and Netflix has chosen Microsoft as its advertising partner for its new advertising subscription service, it will be clear in the coming days whether Netflix will come under the umbrella of Microsoft.
In addition, Microsoft plans to complete the acquisition of Activision Blizzard for $68.7 billion. However, this acquisition is under the control of many regulatory agencies. Reuters suggests that the acquisition of Netflix will be easier to get through regulators like the Federal Trade Commission (FTC) and the European Union because the two companies are partners in the advertising industry, with Microsoft chairman Brad Smith sitting on Netflix's board.
