Facebook changed its logo, can you spot the difference? The Facebook logo is still blue, just more blue. Meta updates Facebook's "identity system" and comes with a significantly revamped logo.
It's basically the same as the previous one, except the blue is a darker blue and there are a few subtle changes to the lowercase "f". In the image below, you can see the new logo next to the last logo.
Meta's statement about the changes in Wednesday's blog post is as follows:
Our goal was to create a refreshed design of the Facebook logo that would be bolder, more electric and longer-lasting. Each distinctive new enhancement brings greater cohesion to the overall design as a core element of the app's identity. We did this by including a more confident expression of Facebook's base blue color in our app, designed to be more visually accessible and provide stronger contrast to make the letter “f” stand out.
I really liked the phrase “A more confident expression of Facebook's core blue color.” There are too many words to say that the logo is a darker blue!
Jokes aside, it makes sense that Meta would only slightly change the Facebook logo rather than completely redesign it. Meta says the platform has a jaw-dropping 2 billion daily active users, meaning any visual changes will be seen by a huge number of people. I can understand why Meta chose to make only relatively minor changes to what is already one of tech's most recognizable logos.
If you want to take a trip down memory lane, Meta's blog post included a short video explaining the history of the logo.
According to the blog post, the Facebook wordmark has also been updated. “Using our custom typeface, Facebook Sans, we redesigned the wordmark and logo to create a consistent application across Facebook and improve overall readability,” says Meta. “Similar to the changes to the logo symbol, these improvements allowed us to enhance the legacy of our identity while creating a stronger relationship between how the wordmark matches the rest of the typeface.”
There's also a new color palette, and Meta has improved the appearance of Reactions as well. “We were able to create more dimension and emotion in Reactions thanks to our expanded color palette. We adjusted the colors to match the color accessibility guide; “So our iconography will be readable at any size, flexible enough for different needs, and easy for people to interact with.”
Meta is planning more changes to Facebook's appearance. The company described the updates in its blog on Wednesday as the “first phase of a revamped identity system” for the app, so keep an eye out for more design tweaks to come.
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