Microsoft Celebrates Activision Blizzard Acquisition. To celebrate its takeover of Activision Blizzard, Microsoft is bringing together Modern Warfare, Halo, Diablo, Starfield and more in a truly bizarre trailer: 'This is our home now'
In general, video game trailers are promotional, sometimes informative, kinds of things: “Here's our new game, here's what it looks like, here's when it's coming out,” etc. However, we have something different to share with you today. A trailer celebrating Microsoft's $68 billion acquisition of Activision Blizzard; The long-awaited green light from the UK Competition and Markets Authority finally came yesterday.
The trailer is essentially a mashup of Microsoft and Activision Blizzard's greatest hits: There's Master Chief, there's Captain Price, there's Forza, there's Sea of Thieves, there's Diablo, and there's Starfield. But then we cut to a pair of toothy boi from World of Warcraft and the schmaltz begins: “So… this is home now,” someone says. The other responds, “Home…family.”
Events develop from now on. “I can get us an army,” Price tells Gaz as “Oh, What a Beautiful Morning” slowly crescendos in the background. But it's not just an army: It's a family. “It was about time,” StarCraft stud Jim Raynor grumbles as his viewfinder closes. A Vault Boy dances merrily; Crash Bandicoot “woo hoo!” he shouts. And then Ghost grabs those heartstrings and pulls hard: “We are a team. All of us,” he says as a pair of United Colonies space jockeys stand and salute. “No one can fight alone.”
Could it be that, beneath the connotations of “family”, what is really being celebrated here is the victory of capitalism? The FTC and CMA rejected the deal, which would see the world's largest independent video game publisher swallowed by a literally trillion-dollar company. All this only came about thanks to protracted courtroom battles and some political pressure (the UK government openly criticized the CMA's decision to block the deal, while some Republican lawmakers in the US called on the FTC to drop its opposition).
My guess is that in the short term, gamers won't notice much of a difference: Microsoft had to make some promises that it wouldn't make its big new games Xbox exclusive to get the deal through, and those promises will hold true, at least for a while. But who knows in the long run? Media consolidation hasn't worked out very well so far, and frankly I'm not thrilled with the apparent impotence of the regulatory bodies that are supposed to act as a bulwark against the creeping corporatocracy – a feeling not in the least bit offset by song-and-dance routines about how great it is that the gang is finally getting together. not relieved.
Anyway, Microsoft now owns Activision Blizzard, Bobby Kotick is leaving (eventually), the governing bodies are helpless against zillion-dollar megacorporations, and everything is fine, more than anything, this is a “Family.”
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