YouTube is removing some ad controls for creators. YouTube creators will not be able to individually choose whether pre-roll, post-roll, skippable and non-skippable ads appear in new videos.
YouTube is making some major changes to the ad controls available to creators. Starting in November, YouTube is removing separate ad controls in YouTube Studio for pre-roll, post-roll, skippable and non-skippable ads on new videos, according to a company support document written by “Rob,” a member of the YouTube team.
Instead, creators will only be able to choose between having ads on or off before or after a video. If you choose to have these ads on, YouTube will choose whether to show pre-roll, post-roll, skippable or non-skippable ads “where appropriate,” according to a notice in another support document.
YouTube argues that this won't be a big problem. “Most creators won't notice a change because they already have most of these ad formats on by default,” Rob said. “Last year, for long-form videos that were enabled for monetization at the time of publication, more than 90 percent of videos had pre-roll, post-roll, skippable and non-skippable ads.” But for creators who want finer control over the types of ads their viewers see, this upcoming change could be a disappointment.
YouTube is also introducing several new ad options for mid-stream ads. For live streams, creators will see a 60-second countdown before an ad appears and will have the option to skip it if they don't want to interrupt the broadcast. Creators hosting live broadcasts will also be able to delay mid-roll ads by 10 minutes. And in the coming months, on long-form videos, YouTube says creators will be able to choose between automatic ad breaks and manually selected ones; Currently you can only choose one option or the other.
The YouTube ad changes come on the heels of news about its experiments with longer but less frequent ad breaks on connected TVs. The company also announced 30-second non-skippable ads when watching YouTube on connected TVs and is experimenting with disabling the videos for people using ad blockers.
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